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Ladies' Night
event branding | social media campaign | event signage | print collateral
Ladies' Night is a biannual pop-up bar experience designed as a gathering space specifically for LGBTQ women. The event organizers asked me to create a marketing campaign for the event that would allow for confidentiality as well as maximum inclusivity. I used the Venus of Willendorf—a prehistoric sculpture thought to represent fertility—as a primeval symbol of feminine power. Combined with stereotypically masculine type treatment, the visual system welcomes and includes many forms of gender expression.
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The guest list was kept confidential in order to maintain the privacy of participants, so event organizers used a guerilla-style social media campaign, posting the below graphic and sharing the invite directly as opposed to on a public platform.
![](https://cdn.myportfolio.com/b0838875cff46ce8fcb1e55542672111/70cf15e3-9c3e-455e-b4ae-771a125c83b6_rw_1200.png?h=d19ba30f1df70611e6fb619c80df4ea1)