Marketing and in-house design
In February of 2019 I began my role as the Marketing Director and in-house graphic designer at Upper Limits Rock Gym - a climbing company with four gyms in Missouri and Illinois. My position allows me to explore my passion for graphic design alongside one of my favorite hobbies - rock climbing.
As the primarily creative voice at the company, my role is far-reaching, and constantly pushes me to be flexible, detail-oriented, organized, and willing to learn new skills. I work collaboratively with the general management team to articulate both soft and hard goals, and execute multi-tier marketing campaigns from concept to delivery. I have refined and developed an updated visual identity for the company, while preserving its fun-loving, down-to-earth personality that is so essential to its customer base.