marketing | in-house design | photoshoots | ad campaigns | social media | copy writing | email marketing
In February of 2019 I began my role as the Marketing Director and in-house graphic designer at Upper Limits Rock Gym - a climbing company with four gyms in Missouri and Illinois. My position allowed me to explore my passion for graphic design alongside one of my favorite hobbies - rock climbing.
As the primarily creative voice at the company, my role was far -reaching, and constantly pushed me to be flexible, detail-oriented, organized, and willing to learn new skills. I worked collaboratively with the general management team to articulate both soft and hard goals, and executed multi-tier marketing campaigns from concept to delivery. I have refined and developed an updated visual identity for the company, while preserving its down-to-earth personality that is so essential to its customer base.